Random musings about retail, customer engagement, "big data", social media analytics, customer loyalty & CRM.
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Wednesday, 24 October 2012
Sainsbury's App Lets Shoppers "Scan & Go"
After registering the Scan & Go mobile phone app with their Nectar card, users can 'check in' by finding the relevant QR code at the front of the shop. They then scan the barcodes of items they wish to buy, and the app tracks their spend as well as any savings made. Shoppers then have a 'check out' QR code scanned at the till, and can pay using cash or card. The app is being trialled at Sainsbury's stores in Bethnal Green, Clerkenwell, and Tadley, Hampshire.