Why are retailers slow to introduce mobile loyalty and CRM programmes ?

Here's a white paper written in 2010 that explains the opportunity open to retailers who wish to "mobilise" their customer loyalty programmes. Nearly 3 years later, nothing much has happened. Tesco, Sainsburys and Go Outdoors have taken small steps. But inertia, the task of coralling disparate internal stakeholders, a need to upgrade scanners and integrate solutions with the point of sale systems are all getting in the way of what otherwise is a great opportunity for consumer and retailers alike.

http://www.mobilize-systems.com/media/pdf/white_papers/Mobile%20loyalty%20state%20of%20the%20nation.pdf

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