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Wednesday, 27 February 2013

B&Q mobile loyalty app


DIY retailer B&Q has launched a new app for users to redeem loyalty offers on their smartphone and access deals on the go.
The B&Q Club has more than 690,000 members who will be able to download the app from the retailer’s website.
Shoppers will show their phone to a member of staff in store who can input their barcode at the check out.
B&Q will then be taking the service further with then introduce of new in store point-of-sale scanners later in the year allowing shoppers to scan the bar codes themselves.
Research carried out by the retailer showed 64% of smartphone owners use their phones in store. The retailer hopes to bolsters it multichannel credentials and reduce the use of paper by switching to the app.
B&Q financial and business services general manager Steve Clark said: “We are proud to launch the B&Q Club app that offers a quick and convenient way for our loyalty scheme members to take advantage of the very latest offers and deals from the club.
“We are acutely aware of how our customers are feeling the pinch and this is one way in which we can reward their loyalty and help make that hard earned cash go a little further. This initiative is a continuation of our commitment to being fully customer focused and delivers the omnichannel retailing approach, that contributes to B&Q and Kingfisher’s Creating the Leader strategy.

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