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Friday, 16 August 2013

The "Omnichannel" opportunity for Retailer



The "Omnichannel" opportunity for Retailers



  • It’s a digital jungle for retailers today—and all too tempting simply to jump on the next new thing (and the next and the next), just in hopes of keeping pace. 
  • Every omnichannel strategy is unique to the business it drives, and we see a series of factors that all retailers need to consider. 
  • A thorough diagnosis of the challenges faced will take into account existing assets and capabilities and marry them to a plan for capitalizing on e-commerce and e-influence opportunities


https://www.bcgperspectives.com/content/articles/retail_digital_economy_omnichannel_opportunity_retailers/

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