The "Omnichannel" opportunity for Retailer



The "Omnichannel" opportunity for Retailers
  • It’s a digital jungle for retailers today—and all too tempting simply to jump on the next new thing (and the next and the next), just in hopes of keeping pace. 
  • Every omnichannel strategy is unique to the business it drives, and we see a series of factors that all retailers need to consider. 
  • A thorough diagnosis of the challenges faced will take into account existing assets and capabilities and marry them to a plan for capitalizing on e-commerce and e-influence opportunities


https://www.bcgperspectives.com/content/articles/retail_digital_economy_omnichannel_opportunity_retailers/

Comments

Post a Comment

Popular posts from this blog

Austin Lally's leaving note to P&G colleagues June 2014

Austin Lally recently left P&G after more than 25 years to take up a new position as Group CEO of Verisure Holdings / Securitas Direct AB.  Prior to leaving P&G, he was President of Braun and Appliances and a member of the Global Leadership Council.   He started his career in the UK and also had assignments in France, Greater China, Germany, Switzerland and the US.  When he  left he sent a letter to his P&G colleagues that tells us a lot about Austin’s character, achievements and many passions including family, work, music, travel, literature & sport.  Austin's letter to P&G colleagues announcing his retirement  Dear Friends, Today, we are announcing my retirement from the Procter & Gamble Company.  I wanted to take this opportunity to thank you for all of your help and support through the years we worked together. Looking back, it has been a tremendous experience.  More than 25 fulfilling years. It began in ...
Read more

How TfL uses big data to personalise its marketing campaigns

Image
How TfL uses big data to personalise its marketing campaigns Transport for London has the gargantuan task of carrying more than 1bn passengers each year, which means that the marketing team has an equally difficult job of keeping them all informed about upgrades and delays. To find out more about TfL's marketing strategy and exactly what it does with all that Oyster Card data, e-consultancy (www.econsultancy.com) recently spoke to Head of Marketing Services Julie Dixon. What are the main marketing aims for TfL, as presumably it’s not about brand awareness? The role of TfL is to keep London working, growing and to make life in London better – which is a pretty big task! Put more simply we want to get people from A to B as quickly, safely and efficiently as possible, providing them the information they need to make their journey in the way they want to get it. Virtually every resident, worker or visitor to London is one of our customers. This includes people using the pu...
Read more

dunnhumby vs emnos (Tesco/Kroger vs American Express)

dunnhumby USA are suing emnos USA for patent infringement of their "Shop" analytical tool. dunnhumby have filed a lawsuit (  Civil Action No.   1:13-cv-00399 ;)  in the   U.S. District Court for the Northern District of Illinois   although the case is yet to be heard.   There's a lot of interest in the outcome not least as it pits two of the world's leading retailers (Tesco and Kroger - co-owners of dunnhumby USA) against American Express (owners of emnos). dunnhumby's "Shop" enables subscribers to analyze a retailer's customer data - ie their epos sales data linked to a unique customer ID - via a web based portal. The patent was granted in 2004 following the launch of The Shop to Kroger and their suppliers around the same time. "The Shop" was developed by dunnhumby UK ltd in 2001 as a way of automating the delivery of analysis to Tesco's suppliers following the launch of dunnhumby Retail in the same year. dunnhumby Retail w...
Read more