The "Omnichannel" opportunity for Retailer
The "Omnichannel" opportunity for Retailers It’s a digital jungle for retailers today—and all too tempting simply to jump on the next new thing (and the next and the next), just in hopes of keeping pace. Every omnichannel strategy is unique to the business it drives, and we see a series of factors that all retailers need to consider. A thorough diagnosis of the challenges faced will take into account existing assets and capabilities and marry them to a plan for capitalizing on e-commerce and e-influence opportunities https://www.bcgperspectives.com/content/articles/retail_digital_economy_omnichannel_opportunity_retailers/